Top 5 Beauty Retail Apps on Android in Saudi Arabia, Q2 2023

In the second quarter of 2023, the top beauty retail applications on the Android platform in Saudi Arabia displayed a range of performance metrics. The data, sourced from Sensor Tower, provides a comprehensive view of weekly downloads and active user trends for the leading apps: Nice One | نايس ون, Sephora KSA: Beauty & Makeup, Bath&BodyWorks, العربية للعود | Arabian Oud, and Golden Scent قولدن سنت.

Nice One | نايس ون started Q2 with around 12.8K weekly downloads, but saw a decline to 5.4K by the end of April. However, the app rebounded in May, peaking at 8.1K downloads in mid-June. Active users mirrored this trend, starting at 40.7K in late March and dropping to 28.5K by the end of June.

Sephora KSA: Beauty & Makeup experienced a gradual decline in downloads, beginning with 5.9K in late March and ending with only 1.5K in the final week of June. Active user numbers also decreased from 6.5K to 3.1K over the same period.

Bath&BodyWorks showed fluctuating download numbers, starting with 1.5K in late March, reaching a peak of 4.7K in mid-June, and then tapering off to 1.9K by the end of the quarter. Active users increased from 10.9K in late March to a high of 15K in mid-June before settling at 11.6K.

العربية للعود | Arabian Oud saw a notable spike in downloads, starting with 1.4K in late March, peaking at 3.2K twice in April and June, and finishing the quarter at 2.1K. Active users followed a similar pattern, starting at 9.4K and peaking at 10.7K in mid-June.

Golden Scent قولدن سنت had a consistent decline in downloads, beginning with 3.5K in late March and dropping to 525 by the end of June. Active users decreased from 6.1K to 2.2K over the same period.

For more detailed insights into these trends, visit Sensor Tower.